What does being a good writer have to do with being a good plumber, architect, or dentist? Not much. What does having good writing have to do with being a profitable plumber, architect, or dentist? Quite a bit, actually.
Your website, brochures, and other marketing materials are a reflection of your work even if you’re not doing it. Like it or not, people judge you based on the impressions that they get of your company, and most of that impression will be created by your marketing materials. Your web content, newsletters, brochures, ads, and other written materials may be the only opportunity that you ever have to make a sale to a particular customer.
The examples of professions used above were chosen intentionally because people in those professions tend to have very different skill sets than writers. All must be experts in their trade to get the necessary certifications and licenses – and, just as importantly, to generate referrals and repeat business. Often, though, their writing isn’t the best, and that can be a big problem.
Like everyone else, you tend to prefer doing the things that you’re good at while skimping on those marginal activities that may be necessary but are not ‘in your wheelhouses’. Even so, you may be tempted to handle such activities on your “to save money”, especially when it comes to things like writing, which you probably can do even if you don’t enjoy it. This is likely costing you money!
If you’re like most people, you just want to get certain things over with so that you can go back to the things that you enjoy or the things that you see making you money. When people do this, though, they usually end up doing things poorly. In fact, there are a lot of people who will go elsewhere just because of a typo in marketing materials!
Your business’s writing sends a message about your business. When the quality if your written materials is poor, it tells your customers that you are sloppy and unprofessional. It shows that you don’t pay attention to detail and that you are willing to accept less than excellent work. If you don’t care enough to present your business professionally, customers will not trust you to put any more care into the rest of your work!
If you’re like a lot of business owners, the thought of spending even more time on your writing is daunting. Don’t sweat it! I’ll shoulder that burden for you!
I offer professional writing services, including SEO, other web content, newsletters, e-mail campaigns, e-books, and more! If you have a writing project that you need done, whatever it may be, get in touch with me today. Let me know what it is that you have in mind and what you hope to accomplish with it, and I’ll get back to you within 48 hours.