Press releases are one of the most effective ways to get low cost coverage for your political campaign. Whether you’re a candidate running for a state or local office or an issue organization trying to call attention to your cause, writing effective press releases can get you the media you need at a fraction of the cost. Getting yourself quoted in newspapers, on TV, on the radio, and on internet sites is one of the fastest ways to build your name recognition and establish your credibility.
Here’s the thing, though: most press releases get thrown in the trash!
This can happen for any number of reasons, running the gamut from improper formatting to poor writing. Many seem to think that simply putting out a statement, however it appears, will be enough to have reporters banging on their doors for interviews. Simply put, this isn’t so.
Worst of all, though, is that most candidates and organizations never realize that this is the problem. They either stop writing them altogether or keep making the same mistakes over and over, hoping for a better result.
There’s a better way.
Contact me to learn more about getting cost-effective, professional press releases written at a rate that you can afford so that your campaign can finally get the attention it deserves.